In addition
to mobile, the future of growth for businesses lies in digital marketing. In
this article, we'll cover personalized video advertising, personalized emails,
and chatbots. All of these trends are essential for business growth. Read on
for a closer look at each of them. We'll also examine the role of content
marketing in this transformation. And we'll explore how to best make the most
of these changes.
Unified omnichannel strategy
Developing a unified omnichannel strategy for growth
requires a holistic view of the customer journey. In addition to listening to
and understanding customers' needs and wants, retailers must create
consolidated datasets of key customer information across the entire
organization. An effective data management strategy will ensure that all
touchpoints have the same information and experience. It also enables the
measurement of success in customer satisfaction, retention, and loyalty.
To implement an omnichannel strategy, companies must
evaluate their resources and current position in the market. They must also
align their ambitions to be effective. For example, an apparel retailer
identified that it would need to improve its capabilities in order to meet
consumer demands for personalized products and services across all channels. To
do so, the apparel retailer focused on building competitive parity in its
commerce model and acquiring enhanced personalization capabilities. The unified
approach ensures a consistent brand vision and tone throughout the entire
customer experience.
Personalized video advertising
Personalized video advertising is the future of growth.
With the help of data, personalized videos can be created for the exact
audience you're trying to target. Even if you don't have an in-house
data-sourcing strategy, you can use your CRM or analytics account to create a
personalized video. This way, you won't have to worry about the generic opening
and closing of the video. Personalized videos are a powerful tool for
attracting new customers and fostering a lasting relationship with current
customers.
Personalized videos can boost the credibility of your
company. A case study can be a great way to demonstrate your success in your
field without having to replicate the exact same strategies. Customers will be
more likely to trust you if you take the time to understand their needs and
make them feel that you understand their problems and desires. If your video is
personal, you can leverage that connection and create a powerful brand image.
But you must be careful when using case studies, as they can be long and
boring.
Personalized emails
It's common knowledge that personalization is a growing
digital marketing trend. In fact, personalized emails receive higher response
rates than those with plain text. Almost 62% of email marketers say
personalized emails are the most effective, while just 17% believe plain text
emails produce the worst results. Personalized emails are a great way to gain
the attention of customers and guide them through the sales funnel. They'll
feel more valued and more likely to make a purchase.
In addition to subject lines, personalized emails have
other benefits. Personalized email subjects capture the attention of consumers.
Advanced customization, which adjusts according to customer data, also
increases open and click-through rates, resulting in higher brand popularity
and income. Surveys have shown that customers prefer personalized emails, as
they prompt interest and response from clients. To stay ahead of the
competition, it's vital to personalize emails.
Chatbots
With AI capabilities, chatbots can interact with
customers. These intelligent systems can answer simple questions, automate the
sales process, and qualify leads across channels. Chatbots are revolutionizing
customer interactions, lead generation, and payments. According to Accenture
research, 67% of US millennials are likely to buy products from a brand if they
can interact with them using natural language. Small businesses and startups
can take advantage of these technologies and enjoy the benefits they offer.
The growth of messaging apps is fast, and more people are
using chat apps than traditional social media. Facebook Messenger alone sends
eight billion messages a day. This is the equivalent of sending millions of
messages to customers. That's why chatbot marketing has emerged as one of the
largest growth opportunities in digital marketing. Facebook CEO Mark Zuckerberg
has re-purposed the platform's entire future around private messaging.
Personalized content
As more consumers become aware of the importance of
personalized content, companies are developing innovative methods to tailor
their content to the preferences of each customer. This approach relies on
automation technology and allows businesses to target specific segments of the
population. However, it comes with its own set of challenges. For starters, it
requires a high level of personalization to ensure that each piece of content
is highly relevant to the audience.
The next step in personalized content creation is
leveraging AI, the technology behind many of today's services. The COVID-19
pandemic has increased the use of artificial intelligence (AI). One example of
AI-powered software, Jarvis, was trained by top SEO experts to write blog posts
and website copy for businesses. This technology is expected to continue to
progress at an exponential rate in the next decade, with the focus on people
and the customer experience.
NFTs
Blockchain technology and AI are the biggest trends of
2018. Businesses are harnessing AI and Blockchain to build better customer
experiences and increase revenue. AI helps businesses identify patterns in
customer behavior, understand the best time to reach out to them and create
tailored campaigns. Brands are harnessing the power of blockchain to build
relationships with customers, and cryptocurrencies like Bitcoin and Ethereum
are making the world more connected than ever. Here are four trends to keep an
eye on in 2020 and beyond.
Voice search is becoming ubiquitous and will soon replace the traditional human interaction. In fact, it is expected that half of all search queries will be conducted by voice. Voice search will lead to more marketing opportunities. Companies are already starting to embrace this trend by offering cheaper Kindles to those who agree to share their marketing communications with them. The rise of AI and Machine Learning will continue to expand digital marketing. Chatbots and artificial intelligence will make customer service an entirely new experience.
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