Setting the Future of Digital and Social Media Marketing Research

 

The recent Cambridge Analytica scandal has shown the dangers of collecting and analyzing data from social media platforms. This UK-based consulting firm mined data from millions of Facebook users and created psychographic profiles based on the information collected by these users and their friends. These profiles were then used to manipulate and influence people's behavior. This scandal should send a shiver up the spine of any social media user, but it is also a wake-up call to the world of social media marketing research.

Rise of video marketing

According to a recent survey, more than half of Baby Boomers and half of Gen Z users encounter videos in social media and streaming sites. Video marketing has expanded its reach to the baby boomers, who spend less time with technology than Generation Z. Video-oriented social media sites are more popular with baby boomers, and they are also more likely to watch online videos than younger people. A new study by Stanford University shows the benefits of video marketing to business.

Consumers are increasingly spending more time at home, so they prefer videos over static content. More online video content is being produced and viewed. This trend will continue, as 82 percent of consumer internet traffic will be video content by 2022. As more consumers watch online videos, video will continue to become a more important aspect of marketing and a fundamental part of any digital marketing strategy. The future of marketing is video.

Challenges in researching social media marketing

Social media represents an expanding marketplace of buyers, sellers, and exchange facilitators. This phenomenon offers both great opportunity and challenging challenges for marketing managers. Here, we'll review the challenges to social media marketing, as well as emerging threats and opportunities. You can also check out our tips for research-based social media marketing. Let's begin. What are the challenges of social media marketing? What should you do to overcome them? What are some best practices to apply to your business?

The business community and academic community are interested in the role that social media plays in enhancing consumer-brand engagement, but marketers are not welcomed in every social space. In this article, we present some challenges to research social media marketing and identify future research directions. While most social media marketing initiatives are centered on sharing sales promotions and other information with engaged consumers, some spaces do not allow marketers to participate. As a result, marketers may be excluded from the right social spaces.

Opportunities for research on social media platforms

There are many advantages to conducting research on social media platforms, including the ability to reach a wider audience and better understand how consumers perceive your products. Researchers can also use social media channels to stay up-to-date with the latest developments in their fields, communicate with colleagues, and exchange ideas about various subjects. While most scientists recognize that social media platforms can generate interest in their work, they often fail to use these tools to their fullest advantage.

Understanding the role of social media is essential for engaging in post-publication communication. The proliferation of social media platforms has made it easier to publish research and disseminate information, including scholarly articles. Digital technologies have also made it easier to create content for the Web, and digitized items are now common objects of professional discussion and knowledge dissemination in specially designed networking sites. Research in this area will help scholars better understand how social media can benefit their careers and the fields they study.

Impact of AI on social media marketing

Artificial intelligence is a major trend that has the potential to change social media marketing research. AI can analyze a variety of data, including user behavior to find more effective marketing strategies. It can also change the content and experience that users see in the future. Here's a closer look at how AI will impact social media marketing research. This article focuses on Facebook's AI and its implications for social media marketing. In particular, it explores how AI will change the future of customer experience and how AI will change the way that we interact with brands on the platform.

Facebook has implemented facial recognition to suggest relevant users to a user's pictures. Twitter is also using AI to understand which parts of a picture users look at first. This technology will help companies better use social media by helping them identify their target audience and purchasing personas. In this way, they can target more relevant products and services. Ultimately, AI will make it easier for brands to make better social media marketing decisions.